ABOUT RIK OUDENHOVEN

Rik is an independent industrial designer based in Munich, based in Munich Germany. Committed to shaping a sustainable future through purpose-driven innovations. With over a decade of global experience, working with top-tier clients to deliver impactful, forward-thinking design solutions.

Central to the design philosophy is the belief that purpose-driven innovation is essential for sustainable progress. By thoroughly understanding market trends, consumer needs, technology, business dynamics, and brand values, the studio develops holistic strategies that deliver effective solutions while maintaining a commitment to environmental responsibility.

With a background that includes collaborations with industry leaders such as Nokia, Thule, McKinsey, BSH, Bosch, and Siemens, the approach to design is both comprehensive and user-focused. By defining a clear purpose from the outset, every innovation strategy is guided by a long-term vision, reducing costs and generating meaningful, impactful solutions based on user insights.

Sustainability is not an afterthought but a fundamental principle woven into the fabric of every project. Life cycle assesments and sustainable strategies are integrated from the beginning, quantifying environmental impacts and fostering sustainable business plans. This commitment drives the mission to create designs that leverage the challenges of tomorrow.

This approach is uniquely holistic, considering the complex interplay between services, interactions, products and brand. By understanding these synergies, designs are created that resonate on multiple levels, ensuring they are both innovative, desirable and aligned with long-term client goals.

The mission is clear: to create meaningful, thoughtful designs that leave a lasting, positive impact. Commited to continue pushing the boundaries of design, driven by a passion for innovation and a deep commitment to creating a better, more sustainable future, today.